Lose weight for free...

As most of you know, losing weight and gaining health and fitness is an issue that is very close to my heart.

I started my 40kg weight loss journey as a New Years resolution a couple of years ago. And I have kept the weight off.

I am still a sturdy girl, and still have a fair bit of weight to lose. But I am healthier and fitter and happier than I have ever been. Making the choice to lose weight was one of the best things I have ever done for myself.

But I am, like a zillion other women, going to set a goal to lose more weight this New Year.

But did you know that there is, on average, half a billion dollars wasted on New Year weight resolutions?!


Australian women are blowing this staggering amount of cash trying to get into shape at the start of each year and many never get anywhere near their goals. Such a shame, such a waste of energy and effort and money.

I am very clear that I do not really endorse any particular diet plan. But I am a strong advocate of finding a healthy way to eat that helps you lose weight, and then sticking to it. Find a plan that works for you and stick to it.

There is a new Galaxy study, released today, by My Special K that shows Australian women have every
best intention for their eating and exercise habits when it comes to New Year’s resolutions and they’re certainly prepared to splash the cash, but only 10 per cent ever see the benefit.

In fact, 43 per cent of women investing in their shape said they saw no benefit from the money spent and a
further 33 per cent said they only saw a short term benefit but nothing that lasted.

In 2011, almost half (49 per cent) of Australian women made New Year’s resolutions to manage their
weight and health better. Seven per cent gave up in the first week of January.

My Special K is a new website hosting a completely free, personalised eating and exercise plans. As a part of it's inception, the research team at Kellogg surveyed Australian women between the ages of 18 and 59 to uncover their New Year’s Resolution habits and subsequent spending habits on weight management plans.

The new My Special K site goes live on Boxing Day (today!) providing free,personalised exercise and eating plans, and also motivational support from former Olympian, Hayley Lewis, who has co-created the exercise elements of the plans.

When asked what was needed to maintain their New Year’s resolutions, Australian women said the right
foods, a great exercise plan, and feeling motivated (47 per cent) were all key. I personally would agree totally. If you know how to eat well and commit to regular exercise, and take time to get your head right, you will lose weight. The My Special K site gives you all that for free.

It's designed well because it gives you your personalised meal and exercise plans for the
weeks ahead and focus in on a long-term lifestyle change rather than a quick fix. You can set up your
personalised plan at the click of a button…and it’s all completely free.

All of the plans on myspecialk.com.au have been developed in conjunction with expert nutritionists,
dietitians and fitness experts to harness the latest in scientific thinking and bring users cutting edge advice
about weight management.

As well as the plans, the site features expert advice on all aspects of weight management, easy recipes, an
eating out guide, plus handy tools such as a BMI calculator and exercise tracker.

I will be road testing the My Special K personalised plans - I am registered already - as soon as I get back from holidays, I shall report in! Anyone joining me? 

PS This is not a sponsored post. I just like that Kellogg seem to "get" that weight loss should not cost $$, and are as such they are providing a brilliant free service to anyone who wants to lose weight in a healthy and sustainable fashion.