Last week I spent some time in Sydney, and went to a brunch hosted by Kelloggs.
It was not a brunch for Kelloggs to push their ideas or products onto me.
It was, amazingly, a genuine call from a large company to really find out what parents want from a product.
They did not expect or ask us to blog about anything at all.
And the humility and modesty quietly illustrated by Kelloggs with respect to their philanthropic nature impressed me enourmously. It demonstrates a long but unflashy committment to integrity which appeals to me.
I realise I have been a loyal user of their products since I was a child. I remember this advert jingle getting stuck in my head in since the mid 1970's...
So in response, I tout my children to you in a unscripted vlog, filmed around our breakfast table in our grubby kitchen the morning after I returned...enjoy.
PS If you do want information on Kelloggs and cereals in general, it's here - Love Your Cereal.