Having spent time recently not only reading, but also chatting with other bloggers, I have really noticed how there are so many Mums out there, in the blogging world and in forum land, as well as in the Twitterverse, who desperately want the opportunity to combine working whilst caring for their littlies.
But they also want the opportunity to really stretch their brains and gather the confidence to make something happen. To take a child-related business idea from a dream to reality.
As a child, I was fortunate to be family friends with a lady who started a tiny skin care range in her kitchen. She did this whilst her husband was overseas, and whilst she cared for her two little daughters. She juggled parenting and the running of a small cafe with her own determined desire to create and build a business of her own.
An ethical business, based on a gentle and natural approach to trade, cosmetics and packaging...
From these humble beginnings (which I know were an immense struggle in terms of time, energy and determination, as well funds and resources) Anita went on to open her first shop.
The Shop. Which in turn became The Body Shop. An international business which now serves nearly 80 million customers via 2000 shops.
See what can happen when a Mum gets inspired? Amazing. With a little bit of confidence, and some incentive,
MumInspired will award a total of $110,000 (five mums each to receive $20,000) to help mothers act upon their child-related business idea. In addition there will also be a People’s Choice Award, which will enable the public to vote for their favourite MumInspired grant recipient to receive an additional $10,000.
With the trend of ‘mumpreneurs’ rising in Australia, Huggies wants to provide a genuine opportunity to help Australian mums act upon their entrepreneurial ideas, whilst balancing work and family life. Many mums don’t have the confidence to actually act on a business idea and this is where I think MumInspired can really provide that confidence push to take an idea and turn it into an actual business.
Submissions for the Huggies MumInspired campaign are open until 1st May 2011. Mums are encouraged to submit grant applications with ideas that focus on nurturing the relationship between mother and child, and be aimed at mums with bubs aged 0-4.